We cannot lower the mountain, therefore we must elevate ourselves.
The more alike two products are, the more important their differences become.
Marketing is everything and everything is marketing.
How do you design the product in a way so that it sells itself?.
The best marketing is education.
It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.
Marketing should focus on market creation, not market sharing
It seems people spend the majority of their lives believing they're dying, with the only consolation being that at one point they get to be right.
I do think awful things may happen at any moment, so while they are not happening, you may as well be pleased.
Because Conor McGregor is so confident - he goes there 'I'll beat this, I will do that' - If I would be his coach I will tell him all the time, behind closed doors, how dangerous [Nate] Diaz is and how much of a war this fight will be and how painful, and long, and uncomfortable it would be, and to get prepared for the worst day of his life.
No one has ever made himself great by showing how small someone else is.