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Beth Comstock Biography

Elizabeth "Beth" Comstock (born August 30, 1960) is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.

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Beth Comstock Quotes

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Beings, Believe, Emotional, Essentials, Looking, Motivational

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Economy, Gone, Innovation, Line, Sight, Thinking

You have to tell a story before you can sell a story.

Sell, Sells, Stories, Story, Tell

You can't sell anything if you can't tell anything.

Ifs, Marketing, Sell, Storytelling, Tell

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Call, Dna, Instigator, Instigators, Integrator, Marketers

The more passionate that someone is about something, the more you have to listen to them.

Listen, Motivational, Passionate

Marketing is about innovation.

Innovation, Marketing

There is always room in our budget for a little experimentation.

Budget, Budgets, Experimentation, Littles, Room, Rooms

Our job is to understand where the market is heading and translate that into practical action.

Action, Job, Jobs, Market, Translate, Understand

Mind share before market share.

Market, Mind, Share

In big companies projects have to scale and Lean Startup help us to do it

Bigs, Companies, Help, Helping, Projects

We seek to be as nimble as a startup.

Nimble, Seek, Startup

An idea doesn't count if you can't use it

Count, Idea, Ideas, Ifs, Use

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

Finance, Marketing, Nightmare, Wedding, Worst Nightmares

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Business, Day, Done, Innovation, Job, Jobs

Some dream in color. We dream in scale.

Color, Dream, Scale, Scales

Know thyself. Know the customer. Innovate.

Customers, Innovate, Know, Know Thyself, Marketing, Thyself

Be where the world is going.

Marketing, World

B2B does not mean boring marketing.

B2B, Boring, Doe, Marketing, Mean