If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want to be a great copywriter, please your reader.
One reader is better than another in proportion as he is able of a greater range of activity in reading and exerts more effort.
Two of my three siblings are older, so I suppose I learned from them and became a very avid reader at a young age, which I think enough cannot be said for what you can discover through literature.
Every reader his or her book. Every book its reader.
He has never been known to use a word that might send a reader to the dictionary.
You have to decide where the line is in such a complicated place like Saudi Arabia. I was so confused by the place - there's no simple story. It's a place that is really sensitive to how it is judged, particularly by people from the West. So in the end I thought: I'm just going to take the reader on my journey to try and understand this odd place.
I can give advice to anyone interested in writing in one word: Read! I think it's much more important to be a reader than to be a writer!
I wanted to write a story that was different than what I've done before - so I decided to write dual love stories that will keep the reader wondering how the stories will come together by the end.
Ricardo Pinto's The Chosen strikes the reader with great force.
Poetry and prose are of equal importance to me as a reader, and there doesn't seem to be much difference in my own writing.
Simply put, meta-writing is writing that is self-conscious, self-reflective, and aware of itself as an artifice. The writer is aware she's writing, and she's aware there's a reader, which goes all the way back to Montaigne's often-used address "dear reader," or his brief introduction to Essais: "To the Reader. " It can be done in a myriad of ways.
The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
I want the reader to know what's going on. So there's never a mystery in my books.
George Moore leads his readers to the latrine and locks them in.
Most readers, then and now, have at some time experienced the humiliation of being told that their occupation is reprehensible.
That ideal reader suffering from an ideal insomnia.
Readers have to be sought out and won to the light of the page, poem by poem, one by one by one.
The clever reader who is capable or reading between these lines what does not stand written in them but is nevertheless implied will be able to form some conception.
Anyway, these books I love, they’re all books by men—every last one of them. Because if it’s unseemly and possibly dangerous for a man to be angry, it’s totally unacceptable for a woman to be angry. I wanted to write a voice that for me, as a reader, had been missing from the chorus: the voice of an angry woman.
A writer only begins a book. A reader finishes it.