Today, nearly every competitive advantage of the past has been commoditized. Creativity is the one thing that can't be outsourced. The one thing that can separate a company, team, or individual from the competitive set. Today, precision execution is merely the ante to play. Sustained differentiation can only come from breakthrough creativity.
This world is given as the prize for the men in earnest; and that which is true of this world, is truer still of the world to come.