The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.
It used to take me forever to read and comprehend stuff, so I decided not to make the Captain Underpants books too challenging. Dont get me wrong - the humor and ideas are often sophisticated - but the books arent hard to read. I wanted kids who hate reading to find these books irresistible.