There's something about seeing a movie that you like, and being able to see the scenes that didn't make it, just as a window into the process of how choices are made and how a movie is made. To me, the idea of getting to have the scenes on the DVD is very exciting.
TV and the press have always functioned according to the same sets of rules and technical standards. But the Internet is based on software. And anybody can write a new piece of software on the Internet that years later a billion people are using.