Few and precious are the words which the lips of Wisdom utter: To what shall their rarity be likened? What prices shall count their worth? Perfect, and much to be desired, and giving joy with riches, No lovely thing on earth can picture their fair beauty. They be chance pearls, flung among the rocks by the sullen waters of Oblivion.
If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'