Once you declare your loyalty to a team, every person who doesn't support that team, it's their job to ruin you, to tell you you're an idiot and to tell you that you made the wrong choice.
If you thought the advent of the Internet, the spread of cheap and efficient information technology, and the growing fragmentation of the consumer market were all going to help smaller companies thrive at the expense of the slow-moving giants of the Fortune 500, apparently you were wrong.