I think that our strength is actually how niche our product is, and not that it's very commercial … - Rumi Neely

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The whole red state<br>blue state thing is very interesting. Watching that shift over the years.

Rumi Neely

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

Actually, Niche, Products, Think, Thinking

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In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.

Dream, Fashion, Matter, Unlikely, Working, Would Be

I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.

Addresses, Casual, Evening, Like, Pieces, Want

I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.

Care, Feels Just, Like, Secret, Selfish, Wear

I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.

Intense, Line, Lines, Lucky, Response, Things

Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.

Commercialization, Down, Dream, Ideas, Watering, Would Be

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