The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do.
I think that's why I coach. . I used to get up early every morning with a clear goal in mind of how fast I was going to be. When I stopped rowing, there was a void in my daily routine. Now I go to bed at night and get up morning with a clear goal in mind of how fast you are going to be.