I dream crazy vivid dreams. Like, entire movies. And sometimes I write songs about them.
The things I've done in my life have required a lot of years of work before they took off.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
You cannot mandate productivity, you must provide the tools to let people become their best.
Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Design is not just what it looks like and feels like. Design is how it works.
When we talk of freedom and opportunity for all nations, the mocking paradoxes in our own society become so clear they can no longer be ignored.
I never read the tabloids.
You're either a goddess. . . or a doormat.
I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.