We live and breathe words. It was books that kept me from taking my own life after I thought I could never love anyone, never be loved again. It was books that made me feel that perhaps I was not completely alone. They could be honest with me, and I with them.
I have no statistics to prove it, but I'm sure the American workplace will be adversely affected on Monday, the day after XXIV. The game will be the focus of conversation, and distractions happy and sad will be the order of the day, not to mention millions of hangovers. I wouldn't buy a toaster or a parachute manufactured the day after Super Bowl XXIV. You cannot engender such torrid anticipation for an event so great that it requires Roman numerals as a suffix, then expect there to be no social repercussions at its end.