I think, even a lot of people that make movies forget is that, in my mind, a movie should work with the sound off. You should be able to watch a movie without the sound and understand what's going on. That's your job, to build a series of chronological images that tell the story.
In spite of rising competition, Chr Hansen continues to play a key role in the majority of dairy products which can be found on the shelves in supermarkets. From a marketing point of view, we have moved ahead of the competition over the past couple of years, and we intend to do everything to keep that position.