Daymark asks the right question. So we get it right the first time. We didn't want to overbuy or underbuy. They understood our business and our data. Daymark knew exactly which models we should order - not too much, not too little.
A short way into Teen Vogue I realized that teens see it as a guide for their lives and their careers, more than a place to teach them how to get boys. And they don't ask us fashion advice questions; they're too sophisticated. They're inspired by what they see and they think, 'These people at this magazine represent what I want to be, beyond shoes and makeup. '