I think about how I conceptualize the audience. The trick is that they've got to be smarter and more worldly than me. So as I'm revising, I'm keeping that in mind. I cannot condescend, even a little bit. Every single choice that I make is motivated by that.
I shoot with a few different camera's. A Sony A6000 with several lenses and a Lumix LX100 with a beautiful Leica lens. I like to travel light so I can have it with me most of the time. I really try and document all the places we travel to.