But television affords you, what you just described, to - over the course of 18 hours, now that we're doing a third season - tell the story of this man. You're not under any obligation, really, to do massive expositional stuff at the beginning. You're at liberty to say, "Come with us on this journey," and, gradually, you become aware of what his motivations are, what drives him, what his weaknesses are, what his strengths are. That's what I think's sucking people into these worlds, because it is kind of like a novel, you just go really, really deep.
A lot of seriously insane people have managed to acquire huge followings based on the idea that their insanity is a kind of enlightenment. An obvious example would be Charles Manson or Shoko Asahara who is the person responsible for the Sarin gas attack on the Tokyo subway.