A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.
Our rising generation is worthy of our best efforts to support and strengthen them in their journey to adulthood. … In every action we take, in every place we go, with every Latter-day Saint young person we meet, we need to have an increased awareness of the need for strengthening, nurturing, and being an influence for good in their lives