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I don't really have a favorite artist - I mean, I really love Drake - but it depends on my mood. I like anything that makes me feel good.

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Frank Luntz

The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody. When has that ever happened?

Donald, Mad, People, Republican, Republicans
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Most voters would rather have their purse or wallet stolen than be audited by the IRS.

Irs, Purse, Purses, Voters, Wallet

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

Effectively, Listening, Needs, People, Products

Politics is gut; commercials are gut.

Commercials, Gut, Guts, Politics

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

Done, Important, Says, Visual, Want, Work

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Educate, Explain, Lemon, Policy, Trying
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