The villain is usually the most interesting part. But it has to be a smart thing. Just dumb cliche villains with a Russian accent and big muscles and a mean face, I don't know. My Russian accent isn't that great, and the muscles aren't that big and the mean face is not enough. You know what I mean? It gets very boring. Tedious stuff.
I'm proposing on one level that hallucinogens be thought of as almost as social pheromones that regulate the rate at which language develops, and therefore regulate human culture generally.