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If every choice you make comes from an honest place, you're solid, and nothing anybody can say about you can rock you or change your opinion

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Frank Luntz

What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

Ads, Doctors, Medication, Minds, Names, People
Same Author Quotes

Most voters would rather have their purse or wallet stolen than be audited by the IRS.

Irs, Purse, Purses, Voters, Wallet

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

Effectively, Listening, Needs, People, Products

Politics is gut; commercials are gut.

Commercials, Gut, Guts, Politics

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

Done, Important, Says, Visual, Want, Work

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Educate, Explain, Lemon, Policy, Trying
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