At the end, entrepreneurship is not about wearing expensive suits and earning a lot of money. It is all about being true to yourself, to your values in life. Your dreams.
If you're paying attention to human interactions - to the gap between who we are and who we think we are, or the gap between what happened and what we remember - you're going to end up thinking (obliquely or otherwise) about what it means to act ethically, and I think that's all to the good.