Radically simplify the user interface, reinvent it, enough face lifts! You can put as much lipstick on a chicken as you want, it's never going to look good!
For me, one of the toughest things about Valentine's Day is that it gets geared up as the day to profess your love. See, T-E-S-T - that's a bad word that doesn't go with L-O-V-E.