The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of … - Ray Kroc

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I think I was born with the impression that what happened in books was much more reasonable, and interesting, and real, in some ways, than what happened in life.

Ray Kroc

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Bothered, Brother, Brothers, Demands, Ideas, Mcdonalds

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The quality of a leader is reflected in the standards they set for themselves.

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If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.

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That's the name of the game. . . pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

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