I go to goth clubs dressed as a frat guy so I can stand around and look terribly uncomfortable. At frat parties I do the same thing, but the other way around.
A love of reading is an acquired taste, not an instinctive preference. The habit of reading is formed in childhood; and a child's taste in reading is formed in the right direction or in the wrong one while he is under the influence of his parents; and they are directly responsible for the shaping and cultivating of that taste.