I don't really follow meditation hype. But my impression is that poor studies are cited as "proof" of meditation's benefits, findings that apply to advanced meditators are sometimes touted as accruing to beginners, and, occasionally, some benefits are simply imagined. This may be most true in the business world, where many companies are bringing in teachers who are a bit loose in their use of research as evidence for the usefulness of the method.
Love consists in leaving the loved one space to be themselves while providing the security within which that self may flourish.