People who are rich want to be richer, but what's the difference? The toys get different, that's all. The rich guys buy a football team, the poor guys buy a football. It's all relative.
I looked at my family and I said, "I've got a spouse. I've got three kids. There's no way I'm ever buying a music subscription service for the five of us. It's just not going to happen. " So we wanted to do something really great for families. . . It wasn't easy. We had to convince the labels it was in their best interests, too.