Magic is a state of mind. It is often portrayed as very black and gothic, and that is because certain practitioners played that up for a sense of power and prestige. That is a disservice. Magic is very colorful. Of this, I am sure.
A new language always reflects a new point of view, and the gradual unconscious popularization of new words, or of old words used in new ways, is a sure sign of a profound change in people's articulation of the world.