You know, I've got a plan that could rescue Apple. I can't say any more than that it's … - Steve Jobs

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Yes, the money could be better spent on Earth. But would it? Since when has money saved by government redlining been spent on education and cancer research? It is always squandered. Let's squander some on Mars. Let's go out and play.

Steve Jobs

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

Apple, Apples, Life, Perfect, Rescue, Say

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

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You cannot mandate productivity, you must provide the tools to let people become their best.

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Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

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I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

Bus, God, Jobs, Life, Running

Design is not just what it looks like and feels like. Design is how it works.

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