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There is safety in small beginnings and there is unlimited capital in the experience gained by growing.

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Ricky Van Veen

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

Audience, Fan, Fans, Halos, Internet, Video
Same Author Quotes

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

Make, Mistake, Product, Target Audience, Thinking

Smaller stuff tends to get shared more frequently.

Frequently, Shared, Smaller, Stuff, Tends

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

Bimonthly, Lost, Magazines, Monthly, National Lampoon

Viral videos arent just about being funny. Theyre about identity creation.

Creation, Identity, Video, Videos

Notional is a production company with the DNA of an Internet company that makes content for everything.

Company, Dna, Everything, Internet, Production
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