You have this idea that you think is awesome. You want to have that broadest group you possibly … - Emmett Shear

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Fake is not a word I like to use because there's nothing fake about what I do. It's a show, it's a predetermined outcome; we're putting on a television drama, action, comedy, whatever you want to call it - but it's not fake. Fake would be if I was just about to take a body slam, and my stuntman did it. Fake would be if I was going to take a chair shot to the head, and the chair was made of rubber. I'll tell the world that it's a show, but I hate the word fake. It's such an unfair term to us.

Emmett Shear

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

Awesome, Familiar, Ideas, Possibly, Space, Thinking

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The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

Bout, Common, Like, Mistake, People, Showing

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and. . . are representative of some huge class of people who all want the same thing you do. . . but very often that just turns into a side project that doesn't go anywhere.

Class, Lucky, People, Person, Using

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

Consoles, Gamer, Goal, Integrated, Laptops, Twitch

You want to learn about what's already in their heads. You want to avoid putting things there.

Avoid, Heads, Learn, Putting, Things, Want

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

Block, Competing, Features, Important, People