Good advertising should give the reader essential facts about the product or company advertised and should do so … - Leo Burnett

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Quote of the day

You may not want to hear it, but your critics are often the ones telling you they still love you and care about you, and want to make you better.

Leo Burnett

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Advertised, Essential, Essentials, Giving, Good, Hogwash

Same Author Quotes

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Creativity, Bad Ass, Thinking, Aspects, Secret, People

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Creative, Marketing, Use, Tell, Make

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Handful, Love, Mud, Reach, Stars, Success

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Inspirational, Success, Fun, Inviting, Simple, Look

What helps people, helps business.

Inspirational, Success, Leadership, Helps, Business, People

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John Legend

When we see people that are impoverished and people who are dealt an unfair hand, then if we have the power to help them, we should try to do that.

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Abraham Joshua Heschel

The issue of prayer is not prayer; the issue of prayer is God. One cannot pray unless he has faith in his own ability to accost the infinite, merciful, eternal God.

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Randy Pausch

You may not want to hear it, but your critics are often the ones telling you they still love you and care about you, and want to make you better.

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Jason Wu

I was very preppy in my childhood. I also went through an anti-clothing moment where I just wanted to wear sweats because I'd just moved to Canada. My mom was always trying to get me into proper clothes, but I never wanted to wear them, and now that's all I wear.

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Henry Petroski

The bookshelf, like the book, has become an integral part of civilization as we know it, its presence in a home practically defining what it means to be civilized, educated, and refined.

Book, Bookshelf, Home, Like, Mean, Part