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Everyone likes to talk shop, which is the most interesting talk in the world, in the beginning.

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Clayton Christensen

In general, the questions that are on our mind are the same questions that have been driving our work over the past decade. How do we bring order to this messy, unpredictable world of innovation? How can we dramatically improve the chances of creating a successful new-growth business? How can we do this again and again? More specifically, it has become very clear that the fundamental paradigms of market segmentation and branding are badly broken - and we're working on developing more useful theories for these dimensions of innovation.

Successful, Past, Broken, Developing, Working, Theories
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The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness.

Deep, Father, God, Jesus, Son

Breaking an old business model is always going to require leaders to follow their instinct. There will always be persuasive reasons not to take a risk. But if you only do what worked in the past, you will wake up one day and find that you’ve been passed by.

Day, Follow, Leader, Past, Reasons, Risk

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

Businesses, Categories, Needs, Terms, Thinking, Want

One of the factors that make great companies so great is that they have processes that allow them to solve difficult problems again and again. These processes have developed over time as teams have successfully wrestled with a certain type of challenge. Eventually, people begin to say, "This is just how we do something around here. " The problem develops when that team then has to solve a very different set of challenges. The processes that are such strengths can be crushing liabilities.

Crush, Make, People, Processes, Successfully, Team

My conclusion: Management is the most noble of professions if it's practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.

Contribute, Motivational, Practiced, Recognized, Responsibility, Team
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