In the camera business, you won't survive if you don't innovate. In the guitar business you may or may not. The guitars being sold were designed between '48 and '59, Gibson SGs in '61.
I was very fond of Princess Diana. She used to have me over to lunch to ask my advice. I'd give her good advice, and she'd say: 'I entirely agree. Paul, you're so right. ' Then she'd go and do the opposite.