Spend at least an hour today giving your fullest gift, whatever that is for today, so that when you go to sleep at night you know you couldn't have lived your day with more courage, creativity, and giving.
Everybody understands that no matter what your day-to-day job is, when something happens, everybody gets involved to get it fixed and make it right. It really comes down to teamwork. When people come into the culture and see that everybody in the company plays a role to make things happen, they also act. When people don't, then it just doesn't work, and they don't make it.