What women want is what men want. They want respect.
Epidemics of "bad" voice can kill your reputation overnight.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Act like you're blessed. Talk like you're blessed. Walk like you're blessed. Put actions behind your faith, and one day you will see it become a reality.
I didn't fail the test, I just found 100 ways to do it wrong.
I like making fun of myself a lot. I like being made fun of, too. I've always enjoyed it. There's just something really, really funny about someone tearing into me.
Hamburgers! The corner-stone of any nutritious breakfast.