For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything. There are so many major software service options under the 'more' menu on the Gmail page that they've had to go and add a final item called 'even more. '
After the door of a woman's heart has once swung on its silent hinges, a man thinks he can prop it open with a brick and go away and leave it.