The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.
There is as much difference between the counsel that a friend giveth, and that a man giveth himself, as there is between the counsel of a friend and of a flatterer. For there is no such flatterer as is a man's self.