Too many hearts have been broken, failing to trust what they feel.
Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
We've changed our internal motto from "Move fast and break things" to "Move fast with stable infrastructure. "
Let us relish life as we live it, find joy in the journey, and share our love with family and friends.
This is the first, wildest, and wisest thing I know, that the soul exists, and that it is built entirely out of attention.
The divisions of science are not like different lines that meet in one angle, but rather like the branches of trees that join in one trunk.