It's not worth it, it's not about money, especially when you're dealing with a culture. It should be about elevating the idea of what we are and who we are as people in the cinema, and that kind of stuff keeps dragging us back down.
Change is like to surfing. You can't just paddle into life, stand still and expect to stay on top of your board. The waves of change will knock you off and drag you under. Some people even think changes are fun! You are where you are because you want to be there. If you want to be somewhere else, you'll need to change.