When I made Illmatic, I was trying to make the perfect album. It comes from the days of Wild Style. I was trying to make you experience my life. I wanted you to look at hip-hop differently. I wanted you to feel that hip-hop was changing and becoming something more real.
Whether it is a call to action for blood drives, disaster relief, or just community outreach, the American Red Cross does an extraordinary job at not only meeting the immediate needs of a community, but also the preparation and planning for long-term support.