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One can make a day of any size and regulate the rising and setting of his own sun and the brightness of its shining.

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Wally Olins

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

Cultural, Culture, Impact, Social, Terms
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Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

Aspect, Everything, Mean, Promises, Success, Trust

The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.

Help, Style, Thing, Trying, Vice, Vices

Brands and branding are the most significant gifts that commerce has ever made to popular culture.

Branding, Brands, Culture, Significant

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.

Alert, Loyalty, Misbehave, Reward, Rewards, Way

Branding is a profound manifestation of the human condition

Branding, Human, Human Condition, Manifestation, Profound
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