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Fundamentals, fundamentals, fundamentals. You’ve got to get the fundamentals down because otherwise the fancy stuff isn’t going to work.

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Barry Levinson

Even back in the '90s, I shot certain things on something that wasn't digital then, but it was on VHS with a smaller camera and we would up it to film.

Cameras, Certain, Digital, Film, Smaller
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I don't see Sarah Palin suddenly spilling over to a wider group where suddenly they go, "Wait a minute, I've heard her message, and now I'm beginning. . . " It's not expanding it. A politician that doesn't expand from the base is not a good politician. So I disagree with all the talking heads that go "Well, she's a very good politician. " She's not! Good politicians expand, and she doesn't.

Beginning, Minute, Politician, See, Very Good, Waiting

I think test screening works at its best when the audience knows what it's getting.

Audience, Screening, Test, Think, Thinking, Works

If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.

Country, Crazy, Hero, Reactions, Respond, Wrong

Different reactions while film test screening doesn't mean even the audience thinks ambiguity is a bad thing. But if you're asking them right away to start checking things off, they don't know what to do. I think at their best, it applies to when the audience knows what it is. Then, when they say, "Oh, well, I thought it was too boring in blah-blah-blah part," then you better pay attention to it. It's like going for the hamburger. Better be the good hamburger I went for.

Away, Different, Like, Mean, Right, Thinking

I don't know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don't think it happens. So you have to prepare an audience.

Embrace, Film, Prepare, Terms, Think, Thinking
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