My mother and I are more than best friends; we are partners in crime. After she and my father, Quincy Jones, separated when I was 10 years old, my sister, Kidada, who was 12, went to live with our dad, and I stayed with my mother.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.