Increasingly, there are only two kinds of companies: brave and dead.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
You cannot mandate productivity, you must provide the tools to let people become their best.
Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Design is not just what it looks like and feels like. Design is how it works.
It came from God, and so is Christ true, and Christ is thy God, who is in heaven and awaits thee.
I want to write a play. I'd like to do an original musical. I should probably put together a poetry collection.
Isn't Hollywood - and I love movies - a lot of it about a big lie?
There's never the right last moment. Even if you get to say good-bye, even if you get to say "I love you", even if you jump off a plane and get a tattoo and hug everyone you've ever met right before you drift off with a smile, it is never the right last moment. There is always more to say, somewhere to go, something to remember. Another discussion, another fight. There is always supposed to be another day.