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There's no reward without work, no victory without effort, no battle won without risk.

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Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Advertising, Approach, Determine, Illogical, Approaches
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Sales may lead to advertising as much as advertising leads to sales.

May, Advertising, Retail Sales, Sales, Leads

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising, Should, Interest, Firms, Interests

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Stories, Journalism, Bases, Reporters, Story

Buy me and you will overcome the anxieties I have just reminded you of

Advertising, Anxieties, Anxiety, Overcome, Overcoming, Reminded

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Addresses, Dishonesty, Heart, Honest, Outright, Speaks
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