Technology has a great deal to do with it. The Panaflex camera was a big breakthrough when it came along; it changed everything, because now you could shoot from the perspective of a person riding in the backseat of a car.
In more than 20 years of opening beers with guys, I have NEVER seen the Swedish Bikini Team show up. Almost always, the teams that show up in beer drinking situations consist of guys who have been playing league softball and smell like bus seats.