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Bob Burg Biography

The Go-Giver: A Little Story about a Powerful Business Idea is a business book written by Bob Burg and John D. Mann. It is a story about the power of giving. The first edition was published on December 27, 2007 by Portfolio Hardcover.

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Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Cents, Coffee, Keys, Plus, Think, Thinking

Giving is not a strategy. It's a way of life.

Giving, Strategy, Way

Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and good will you'll find. Ultimately, the world treats you more or less the way you expect to be treated.

Dog, Empathy, Meal, People, Way

What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.

Giving, Greater, Greatest, Offer, Offers, Part

Your true value is determined by how much more you give in value than you take in payment.

Determined, Give, Giving, Leadership, Take

Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.

Thinking, People, Inventory, Single, Expanded

It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.

Actually, Know, Knows, Living, Who You Know

Your compensation is directly proportional to how many lives you touch.

Compensation, Directly, Lives, Proportional, Touch

Develop a reputation as a person who, rather than talking a good game, actually plays a good game.

Game, Games, Person, Play, Talking

Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.

Giving, Laugh, People, Successful, Wish

The key to effective giving is to stay open to receiving.

Giving, Keys, Receiving, Stay

Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.

Connection, Connections, Firsts, Foremost, Human, Human Connection

Money is an echo of value.

Echo, Echoes, Money, Value, Values

Sometimes the most influential thing we can do is listen.

Can Do, Influential, Listen, Sometimes, Thing

Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.

Buy, Quota, See, Value, Values

What is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.

Blessing, Blessings, Come, Generosity, Giving, Interesting

How far can you push a rope? Not very far. That's why true influencers don't push.

Influencers, Marketing, Network Marketing, Push, Rope

Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.

Beneficial, Giving, Mutually, Networking, Relationship, Winning

The 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand. '

Definitely, Keys, Moving, Side, Words, Your Side

I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships. . . The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.

Business, Giving, Group, Like, People, Winning

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Bob Burg Biography

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