If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
If you're really going to uncover something as an artist, you're going to come into access with parts of your personality and your psyche that are really uncomfortable to face: your own ambition, your own greed, your own avarice, your own jealousies, and anything that would get in the way of the purity of your own artistic voice.
A novel that does not uncover a hitherto unknown segment of existence is immoral. Knowledge is the novel's only morality.
In archaeology you uncover the unknown. In diplomacy you cover the known.
Most of my advances were by mistake. You uncover what is when you get rid of what isn't.
To write requires an ego, a belief that what you say matters. Writing also requires an aching curiosity leading you to discover, uncover, what is gnawing at your bones.
I came into this world anxious to uncover the meaning of things, my soul desirous to be at origin of the world, and here I am an object among other objects.
How can you begin to uncover whether gluten sensitivity is causing some of your health issues? Symptoms occur shortly after eating gluten and improve or disappear within hours or days after gluten is withdrawn. Symptoms return again if gluten is reintroduced.
We must uncover our rituals for what they are: completely arbitrary things, tied to our bourgeois way of life; it isgood-and that is the real theater-totranscend them in the manner of play, bymeans of games and irony; it is good to be dirty and bearded, to have long hair,to look like a girl when one is a boy (and vice versa); one must put "inplay," show up, transform and reversethe systems which quietly order us about.
No matter how many plots we uncover and disrupt, no matter how many terrorist organizations we degrade or destroy, another individual or group will rise to take their place.
Any sin you cover, God uncovers. Any sin you uncover, God covers.
I wouldn't consider myself a Buddhist or a card-carrying zealot at all. My first commitment is as a scientist to uncover the truth about all this.
Time will inevitably uncover dishonesty and lies; history has no place for them.
Id love to own Newstead, partly because it belonged to Lord Byron, but also to try to uncover what dark secrets really lie beneath.
I am convinced that what has the greatest meaning for us is what we uncover for ourselves.
I'm not surprised if we begin to uncover the weapons program of Saddam Hussein - because he had a weapons program.
Sometimes the best way to uncover a new goal or dream is to step back, make space, and allow what's next to find you.
The true laboratory is the mind, where behind illusions we uncover the laws of truth.
We need each other, We believe in one another, And I know we're gonna uncover, What's sleepin' in our soul. . .
Our true nature is like a precious jewel: although it may be temporarily buried in mud, it remains completely brilliant and unaffected. We simply have to uncover it.
