A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.
The great thing about Jane Austen - the reason we're all still obsessed with her - is that she gets inside a woman's mind and she taps into our fantasies of wanting to be accepted and loved for who we are.
I think that setting a novel in a small town taps into a sense of nostalgia among readers. People tend to believe life is different in small towns, and frankly, it is different.
Because they are human beings, addicts long for wholeness, for fulfillment, and for the final good that believers call God. Like all idolatries, addiction taps this vital spiritual force and draws off its energies to objects and processes that drain the addict instead of fulfilling him.
I actually have OCD really bad, and it's getting a bit worse at the moment. I have to check taps. . . before I leave the house, to make sure I've checked everything in case it floods.
He looks at one of the pictures for a long time. Then he looks at me. "I'll keep you up here. " He taps his temple. "Where you can't get lost.
Memory is a funny thing. It tricks you into believing that you've forgotten important moments, and then when you're raking your brain for a bit of information that might make sense of something else, it taps you on the head and says, "Remember when you told me to put that memory in the green rubbish bin? Well, I didn't, I put it in the black recycling tub, and it's coming your way again.
A good country song taps into strong undercurrents of family, faith, and patriotism.
No one who has had "Taps" played for them has ever been able to hear it.
The Jungian view of drama would be that it affects all of our imaginations and somehow taps into our hidden, ancient, primordial memories.
We shouldn't feel insulated just because water flows freely from our taps.
We don't want to be simply wandering about without some kind of reason, we want our presence here to have a purpose, and that we are not going to end here, we are going to proceed somewhere else, and also that we didn't begin here, that we began somewhere else and all that living, all that elaborate account of our presence seems to be quite basic to our nature and so this is what literacy taps into.
Don't pressure yourself to target a market. Hit the mark instead. Pay homage to your own connection. Quantity flocks to quality and quality comes from purity. Purity wails. Integrity taps a nerve. Inspiration slips beneath the skin of yoru skin and turns disinterested strangers into warm-bodied kin.
You're not very nice," I say, grinning. "You're one to talk. " "Hey, I could be nice if I tried. " "Hmm. " He taps his chin. "Say something nice, then. " "You're very good-looking. " He smiles, his teeth a flash in this dark. "I like this 'nice' thing.
