The inability to predict outliers implies the inability to predict the course of history
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
People don't rise from nothing.
Working really hard is what successful people do.
Who we are cannot be separated from where we're from.
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
We can unravel the logic behind who succeeds and who doesn't.